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Sr. Manager, Marketing Data Science

Thumbtack

Thumbtack

Marketing & Communications, Data Science
United States · Remote
Posted on Friday, May 3, 2024

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes — knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right.

We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.

At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together.

Thumbtack by the Numbers

  • Available nationwide in every U.S. county
  • 80 million projects started on Thumbtack
  • 10 million 5-star reviews and counting
  • Pros earn billions on our platform
  • 1000+ employees
  • $3.2 billion valuation (June, 2021)

About the Data Science Team

The data science team empowers Thumbtack to use data to guide business decisions. We collaborate with partners across the company to solve the most analytically challenging problems -- everything from how we set prices across hundreds of local services categories, to evaluating the impact of a new business model on company performance, to identifying early predictors of high-quality customers. We are a tight-knit, intellectually curious team that is committed to improving Thumbtack and improving each other.

About the Role

At Thumbtack, we have built a rigorous, data-driven Marketing program that uses a combination of quantitative data, sophisticated technology, and human ingenuity to bring users to Thumbtack and keep them coming back. As our Senior Manager of Marketing Analytics, you will be the senior-most marketing leader on our Analytics team. You will partner directly with Marketing leadership to define and execute against an analytical agenda that equips and empowers our Marketing program to set and achieve rigorous, ambitious goals. You will lead and grow a team of marketing analysts embedded in a Marketing team that is industry-leading in its commitment to analytical rigor and culture of accountability for business impact.

Responsibilities

  • Drive analytics for a rigorous, performance-focused marketing program, empowering them to use data to define, set, and achieve the right goals for our business
  • Define and apply appropriate marketing metrics, measurement methods, and experimentation processes to power a technologically-sophisticated, data-driven marketing program across both paid and non-paid channels
  • Influence senior executive thinking and decision-making through credibly representing both the Marketing and the Analytics points of view
  • Partner with our Finance, Business Analytics, MarTech, Applied Scientists, and Marketing teams to drive corporate reporting, forecasting, and planning across our integrated marketing programs
  • Collaborate with analysts and engineers to develop and improve our marketing analytics infrastructure, including data pipelines and predictive models
  • Manage, mentor, coach, inspire, and recruit a team of high-performing marketing data scientists
  • Work closely with other DS leaders to evolve and continually improve Thumbtack’s analytics culture in a high paced growth environment

What you’ll need

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

  • 7+ years of analytics experience with 3+ years of management experience
  • Proven track record of business impact in driving analytics for a growth, performance, direct response, or other ROI-goaled marketing program
  • Strong analytical and technical skills, with a willingness to be hands on
  • Experience applying experiments, lift tests, attribution, and other measurement techniques to measure and optimize the performance of marketing campaigns
  • Effective analytics management skills: you know how to prioritize the highest-impact work, and how to effectively coach and empower a team of analysts
  • Strong communication skills and ability to build strong relationships cross-functionally and with senior leadership

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines.* Learn more about our virtual-first working model here.

For candidates living in San Francisco / Bay Area, New York City, or Seattle metros, the expected salary range for the role is currently $225.000 - $275,000. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

For candidates living in all other US locations, the expected salary range for this role is currently $191.300 - $234,000. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

#LI-Remote

Benefits & Perks
  • Virtual-first working model coupled with in-person events
  • 20 company-wide holidays including a week-long end-of-year company shutdown
  • Libraries (optional use collaboration & connection hubs) in San Francisco and Salt Lake City
  • WiFi reimbursements
  • Cell phone reimbursements (North America)
  • Employee Assistance Program for mental health and well-being

Learn More About Us

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.

If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/ .